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Technical Meeting : Corporate Image
February 16 - February 17
Good practicies for building a brand identity
This meeting aims to offer a dialogue between professionals on the issues relating to the corporate identity and brand presenting case histories, analyse the ARRE present image (visual identity and communication tools) and build a strategy in order to adopt a new brand positioning and a new visual identity, especially with a view to the European Year of Cultural Heritage 2018 (ECHY).