Commercial Development

Commercial Development

Find the minutes of the meeting here !

What is the role of museum gift shops nowadays? Do they solely exist as moneymaking initiatives or are they part of the main functions? Do shops have influence on the final experience of visitors about the service of the palace? How does one involve the shop into the planning of new projects or processes of institutions (temporary exhibitions, events, visitor management…)? Does a museum shop need its own marketing? Does a museum need a webshop? Suppliers, location of shops, number and quality of products, staff, the setup, pricing, etc. All these questions have been discussed during the meeting in Gödöllő to try to find answers and to learn best practices or even from mistakes.